Super Rewards’ Diverse Ad Offer Inventory and Global Reach
Help Power Monetization Solutions for Virtual Worlds

SEATTLE, Wash. – Casual Connect – July 20, 2010 – Adknowledge’s Super Rewards, a leader in monetizing virtual currency for online games, today announced it has been selected by GCREST America to deliver virtual currency monetization solutions for its popular TinierMe virtual world. GCREST America, maker of some of the world’s most successful online games, is using Adknowledge’s Super Rewards offer platform to maximize revenue and improve user experience by rewarding gamers with additional points, virtual goods, or virtual dollars in exchange for completing high quality offers.

TinierMe is a virtual world with free-to-play games that allows casual gamers to explore the culture of Japanese anime comics, which is increasingly popular among young Americans. Within the TinierMe world, users can create their own avatar, dubbed a “Selfy,” to play various games, chat with others, and even participate in various events that follow the Japanese festival calendar, such as the Cherry Blossom Festival.

“We are very excited to partner with GCREST, who provides a unique and highly engaging experience with the use of anime in TinierMe,” said Jason Bailey, general manager of Adknowledge’s Super Rewards social currency division. “We understand the unique needs of virtual world publishers, particularly those in Asia looking to expand into the U.S. Our diverse ad offer inventory, global reach, sophisticated fraud protection and management, customization options, and top-notch customer service are all very attractive for game publishers who need to maximize revenue and enhance the overall user experience.”

Adknowledge’s Super Rewards allows online game publishers to incorporate a monetization platform as a seamless component of their games. Players can earn in-game points by completing a survey, watching a video, or subscribing to online services that are of value to them. The advertiser offers generate revenue for publishers. Adknowledge then converts non-paying players into revenue-producing users. The company’s comprehensive offer targeting and filtering system ensures that the right offers are presented to the right players at the right time — all while delivering the best possible user experience.

“Adknowledge’s targeting expertise empowers us to present the most relevant advertising offers based on our users’ behavior. Our users get rewarded with free game currency by participating in highly interactive and rewarding offers, while providing GCREST with a very reliable revenue stream,” said Masaru Ohnogi, CEO at GCREST America.

Adknowledge’s deep understanding of the gaming industry is also showcased in its sophisticated fraud protection systems. Fraud protection is a serious concern for many gaming and application publishers. To address this issue, Adknowledge’s Super Rewards uses a combination of advanced proprietary systems, internal reviews, and its partnership with industry-leader ThreatMetrix to create a robust fraud protection system. This three-prong approach enables Super Rewards to identify suspicious activity and remove fraudulent activity before it reaches publishers. With its 11 global offices, an expanding advertising operations team that acquires localized offer inventory on a country-by-country basis, and ad inventory that spans across 50,000 advertisers, Adknowledge’s extensive international reach (approximately 30-40 percent more global users and advertisers than its competitors) is a key factor that attracts leading game publishing partners like GCREST America.

About Adknowledge and Super Rewards
Adknowledge, the fifth largest advertiser marketplace, utilizes powerful predictive technology to connect advertisers with consumers across multiple channels, including Social, Email and Web Content. Adknowledge has grown to be the largest privately held advertiser marketplace focused on high-quality alternatives to traditional search engine advertising. Over 50,000 advertisers use the Adknowledge ad network to promote their offers. In the past two years, the company has acquired Hydra Group, Super Rewards, MIVA, and Cubics. Headquartered in Kansas City, Adknowledge has domestic offices in Los Angeles, San Francisco, Chicago, New York and Florida, and international offices in Canada, the United Kingdom and Australia.

Adknowledge’s Super Rewards is a leading provider of monetization solutions for online games and social networks. The Super Rewards “offer wall” delivers highly-targeted advertising offers to millions of global Web site and social network users. The platform seeks to maximize revenues for developers while allowing users to earn virtual currency in exchange for signing up for free products or trial offers.

About GCREST AMERICA
GCREST America, Inc. is the company behind TinierMe, and is a fully owned subsidiary of GCREST, Inc. who is a leading online entertainment company based in Japan. GCREST, Inc. was established in 2003 and has created many successful online games including Trickster, @games, and Barvillage. TinierMe, which is also published in Japan as @games, is a game portal owned by GCREST. The game has gathered more than 1 million active users in Japan. TinierMe is a brand new class of online game portal site, with communication functions that make use of a dynamic Flash avatar called a “SELFY.”

Clan Wars Players Earn Points, Currency While Advertisers
Capture Relevant Leads in Newest Game Release

SAN FRANCISCO, Calif., — June 28, 2010 — Resistor Productions, an online game development company that creates massively multiplayer online role-playing games (MMORPGs), today announced that it has selected Super Rewards, an Adknowledge company and the leader in monetizing virtual currency for online games and social networks, to provide fully managed payment services and advertising offers for players of its newest version of Clan Wars, which releases June 28th. Leveraging its network of high-quality advertisers, Super Rewards is also helping drive new users to Clan Wars, another important reason it was selected by Resistor Productions.

Clan Wars is the only browser-based, free-to-play game with real-time capabilities for two-player fighting scenarios, requiring no software to download. The Resistor Productions-Super Rewards combination enhances the Clan Wars gaming experience, allowing gamers to choose which offers to interact and respond to, and rewarding them with virtual currency, goods or in-game points. Meanwhile, advertisers can also capture relevant customer leads and engage with social gamers in a more effective and less intrusive manner.

“We are committed to providing a top quality gaming experience with our newest version of Clan Wars, and our partnership with Super Rewards will help us do just that,” said Tobias Batton, CEO and founder, Resistor Productions. “Super Rewards’ virtual currency platform will not only increase our user engagement and broaden our customer base but it will also help us reach our main objective — creating the best possible gaming experience for our end-users.”

“We are thrilled to partner with Resistor Productions to drive user engagement and bring Clan Wars’ gamers a rewarding and interactive game option,” said Wally Nguyen, Director of Sales for Super Rewards. “Our virtual currency model enhances the overall atmosphere by allowing end-users to earn currency for free, while helping increase revenues for Resistor Productions. Basically, this is a win-win for advertisers, the game publisher and the players.”

While many games allow users to purchase virtual currency for access to special features within the games, Super Rewards’ allows consumers to earn virtual currency by completing a survey, watching a video, or subscribing to online services. Consumers redeem the currency for virtual goods or points they can use in the game. Each day, Super Rewards generates thousands of free trial leads for thousands of advertisers. Combined with parent company Adknowledge, Super Rewards’ global reach spans across 50,000 advertisers, multiple countries, and a growing advertising operations team. It’s this extensive reach that attracted Resistor Productions to the Super Rewards platform.

The Clan Wars Facebook application is located at http://apps.facebook.com/clanwarsmmo/. The Clan Wars online game can be accessed http://www.clan-wars.org/.

About Resistor Productions
Resistor Productions is an online game development company dedicated to creating graphically rich, highly accessible massively multiplayer online role-playing games (MMORPGs) for a broad audience. The organization utilizes in-house talent and strategic partnerships to develop and distribute original games for the Web. Resistor’s games are free-to-play and accessible via a web browser, developed with the company’s proprietary game engine. For more information on Resistor Productions, please visit www.resistorproductions.com.

About Adknowledge
Adknowledge (www.adknowledge.com), the fifth largest advertiser marketplace, utilizes powerful predictive technology to connect advertisers with consumers across multiple channels, including Social, Email and Web Content. Adknowledge has grown to be the largest independent advertiser marketplace focused on high-quality alternatives to traditional search engine advertising. Over 50,000 advertisers use the Adknowledge ad network to promote their offers. In the past two years, the company has acquired Super Rewards, MIVA, Cubics, Lookery, Mediarun and Adonomics. Headquartered in Kansas City, Adknowledge has domestic offices in Los Angeles, San Francisco, Chicago, New York and Florida, and international offices in Canada, the United Kingdom and Australia.

About Super Rewards
Super Rewards (www.srpoints.com) is a leading provider of monetization solutions for online games and social networks. The Super Rewards “offer wall” delivers highly-targeted advertising offers to millions of global Web site and social network users. The platform seeks to maximize revenues for developers while allowing users to earn virtual currency in exchange for signing up for free products or trial offers.

Super Rewards, an Adknowledge company and a leader in monetizing virtual currency for online games, today announced that it has partnered with four top MMO (Massively Multiplayer Online) publishers to provide fully-managed virtual currency monetization solutions for their games. NHN USA, Gala-Net, OGPlanet, and OnNet USA, the makers of some of the web’s most popular and exciting game worlds, will use Adknowledge’s offer-based platform to monetize its games, maximizing revenue and rewarding gamers with additional points, virtual goods, or virtual dollars for completing offers.

Super Rewards was selected as the premier virtual currency solution by these leading game publishers because of its proven success in monetizing their user base, unparalleled extensive reach, sophisticated fraud protection and management, and exceptional customer service.

Super Rewards allows online publishers to incorporate a monetization platform as a seamless and integral component to their online games MMO gamers can earn in-game points by completing a survey, watching a video, or subscribing to online services that are of value to them. The advertiser offers generate revenue for publishers. Super Rewards then converts non-paying players into revenue producing users. The company’s comprehensive offer filtering system (including Offer Black and White Listing) ensures that the right offers are presented to the right players at the right time – all while maintaining the best user experience possible.

“Unlike others in the space, Super Rewards has the monetization expertise that extends beyond Facebook and into MMOs, virtual worlds, and other online games, “said Jason Bailey, General Manager. “We understand the special needs of gaming publishers, which is what attracts MMOs to our monetization solution.”

“Super Rewards commands an expert understanding of MMO players. This targeting expertise enables us to present the most relevant advertising offers based on our users’ behavior. It all adds up to the user being able to get free G-Coin by participating in engaging and rewarding offers, while supplying NHN with a very stable and healthy revenue stream,” said Daniel Chang, NHN Vice President of Business Development.

With 11 global offices, an expanding advertising operations team that acquires localized offer inventory on a country-by-country basis, and an ad inventory that spans across 50,000 advertisers, Super Rewards’ extensive global reach is one of the factors that attracts MMO publishing partners. Combined with parent-company Adknowledge, Super Rewards reaches approximately 30-40% more global users and advertisers than its competitors.

“Both the domestic and international markets are very important to OGPlanet, which is one of the primary reasons why we chose to partner with Super Rewards,” said Victor Bautista, Billing Manager of OG Planet. “They have extensive coverage in our most important target regions, both at home and abroad. When we launched OGPlanet Europe, Super Rewards was able to deliver immediate revenue.”

Super Rewards’ deep understanding of the MMO industry is also showcased in its highly-sophisticated fraud protection systems. Fraud protection is a serious concern for many MMOs and publishers. To address this issue, Super Rewards uses a combination of sophisticated proprietary systems, internal reviews; and a third-party partnership with industry-leader ThreatMetrix, to create a robust fraud protection system. This three-prong approach enables Super Rewards to identify suspicious activity remove fraudulent activity before they reach its publishers.

Jay Heo, Director of Business Development at Gala-Net said, “Fraud is a very real threat to any business, including ours. Super Rewards is committed to our protection and demonstrates this with their robust fraud protection systems, and with their fraud experts. They work hand in hand with us to identify high-risk users and to protect our bottom line. Huge revenues are great, but even better is when that revenue is fully authenticated.”

In addition to fraud protection, Super Rewards also handles the customer service for its MMO publishers. From user questions and complaints, to technical support and maintenance, customer service issues are logged, tracked and handled by a team of agents 24/7/365. These quality assurance measures enable publishers to focus on their businesses, while knowing their users are receiving the service they need.

“Super Rewards not only boosts our overall revenues by providing our players with an engaging and free way to earn Campus Credit, but they also do a phenomenal job of handling all customer service for OnNet. This service ensures that all of our players are having the best user experience possible and frees us to focus on core business – developing superior online games,” said Chris Ahn, Business Development Manager for OnNet USA.

About Adknowledge
Adknowledge, the fifth largest advertiser marketplace, utilizes powerful predictive technology to connect advertisers with consumers across multiple channels, including Social, Email and Web Content. Adknowledge has grown to be the largest independent advertiser marketplace focused on high-quality alternatives to traditional search engine advertising. Over 50,000 advertisers use the Adknowledge ad network to promote their offers. In the past two years, the company has acquired Super Rewards, MIVA, Cubics, Lookery, Mediarun and Adonomics. Headquartered in Kansas City, Adknowledge has domestic offices in Los Angeles, San Francisco, Chicago, New York and Florida, and international offices in Canada, the United Kingdom and Australia.

About Super Rewards
Super Rewards is a leading provider of monetization solutions for online games and social networks. The Super Rewards “offer wall” delivers highly-targeted advertising offers to millions of global Web site and social network users. The platform seeks to maximize revenues for developers while allowing users to earn virtual currency in exchange for signing up for free products or trial offers.

About NHN
ijji.com (www.ijji.com) is the leading portal for hardcore online gaming. Owned and operated by Irvine, Calif.-based NHN USA, Inc., ijji.com launched in 2006 and now boasts more than 11 million unique registered gamers. The portal hosts a diverse suite of hardcore, fast action free-to-play online games, each with an optional micro-transaction model.

About Gala-Net
Founded in 2004, Gala-Net, Inc. together with its European subsidiary, Gala Networks Europe, is a leader in the thriving free-to-play onling gaming industry in the western market. Headquartered in Sunnyvale, Calif., Gala-net’s diverse service portfolio includes Flyff, Rappelz, Luna Online, Tales Runner, Allod Online, Aika Online and Heroes of Gaia. Through the gPotato Game Portal (www.gpotato.com), gamers can play any of Gala-Net’s games for free, as well as buy in-game currency and virtual items for any of its games.

About OGPlanet
OGPlanet is a leading North American publisher of online games. The company, founded in 2005, offers a selection of some of the best massively multiplayer online games on a free-to-play basis. Users experience beautiful, easy-to-play multiplayer online games without the obligations of a subscription fee. For more information, visit www.ogplanet.com.

OnNet USA
Headquartered in Sunnyvale, Calif., OnNet USA launched with a popular 3D golf simulation game called Shot Online. Since then, OnNet has introduced microtransaction-based game titles for all ages worldwide. With its dedication to changing the way people experience online games, the publisher provides a wide variety of game themes from action adventure MMORPGs to major league sports. OnNet USA has over 2 million users worldwide and has a current average of 25 million games played worldwide yearly (as of November 2008) through its game publisher portal www.gamescampus.com.

MMO-Focused Advertising Payment Gateway Maximizes Relationship Among Consumers, Advertisers and Game Publishers

Burlingame, Calif– April 5, 2010 –Super Rewards, an Adknowledge company and the leader in monetizing virtual currency for online games, today announced it is teaming with Nexon America, a pioneer of interactive entertainment software and the world’s leader in massively multiplayer online games, to bring free-to-play gaming to an even greater number of MMO game players. Players can earn in-game currency, called NX, by participating in consumer surveys and contests within Nexon’s games to purchase game gear and goods.

Super Rewards™ MMO-focused Advertising Payment Gateway was built to address the specialized requirements of large MMO gaming companies. This latest partnership with Nexon underscores the company’s commitment to providing the best experience for gamers, MMO game publishers, and advertisers alike. The Super Rewards-Nexon partnership benefits the entire MMO gaming ecosystem: Players have a powerful way to enhance their game experience while earning virtual currency, game publishers enjoy increased user engagement, and advertisers capture relevant, appropriate customer leads.

Super Rewards has a dedicated consumer survey product embedded into the product offering, allowing users to complete quick and easy surveys to earn in-game points and currency. Players can personalize their gaming experience by, with just a few clicks, answering a relevant survey or contest and, in the process, earn free cash for their favorite MMO games.

“We are very excited to bring Nexon’s users a highly rewarding and interactive game option that enhances their experience by allowing them to earn NX for free, while ensuring economy fidelity for Nexon America and significantly increasing revenues,” said Jason Bailey, GM Virtual Currency, Adknowledge.

“This new program provides an opportunity for our players to take advantage of the in-game NX item shops while enjoying our free-to-play games,” said Won Il Sue, Nexon America’s Vice President of Business Development.

Those interested in earning free NX should go to www.nexon.net, obtain a free Nexon Passport, and proceed to the “Get NX” page where they will be directed the Earn Free NX offers page.

About Adknowledge
Adknowledge, the 5th largest advertiser marketplace, utilizes powerful predictive technology to connect advertisers with consumers across multiple channels, including Social, Email, and Web Content. Adknowledge has grown to be the largest independent advertiser marketplace focused on high-quality alternatives to traditional search engine advertising. In the past two years, the company has acquired Super Rewards, MIVA, Cubics, Lookery, Mediarun, and Adonomics. Headquartered in Kansas City, Adknowledge has domestic offices in Los Angeles, San Francisco, Chicago, New York, and Florida, and international offices in Canada, the United Kingdom, and Australia. For more information, visit www.adknowledge.com

About Super Rewards
Super Rewards is a leading provider of monetization solutions for online games and social networks. The Super Rewards “offer wall” delivers highly targeted advertising offers to millions of global Web site and social network users. The platform seeks to maximize revenues for developers while allowing users to earn virtual currency in exchange for signing up for free products or trial offers. For more information, visit www.srpoints.com.

About Nexon America, Inc.
Nexon America Inc. is the North American publishing arm of Nexon Group, a pioneer of interactive entertainment software and the world’s leader in massively multiplayer online games. Based in Los Angeles, Nexon America was founded in 2005 to bring the best of online entertainment to the North American audience. The company’s growing library of titles includes the world famous franchise MapleStory, the new fantasy life of Mabinogi, the fast-paced, first-person shooter Combat Arms and the online, arcade-style multiplayer, hyper-puzzle action game PopTag!. The foundation of all Nexon America titles is the item selling business model, in which users access the full game for free and can later opt to pay for game enhancements.

Virtual Currency Monetization Platform Quickly Increases Revenue and Speeds Time-to-Market for MMO Game Publishers

SAN FRANCISCO, Calif. – Game Developers Conference – March 9, 2010 – Super Rewards, an Adknowledge company and the leader in monetizing virtual currency for online games and social networks, today announced Payletter, Inc. has selected it to quickly monetize and speed time-to-market for Payletter’s massively multiplayer online (MMO) game publisher customers.  Payletter, a leading online game billing and integrated payment services provider, is using Super Rewards to increase the number of payment options – particularly for micro-transactions – and the number of high-quality advertising offers for its MMO game customers. The integration with Super Rewards will enable Payletter to provide a superior end-user experience, higher earnings per user, and a much faster and reliable way for MMO game publishers to earn revenue.

The Payletter and Super Rewards partnership is a winning combination for each company, MMO game publishers, end users, and advertisers alike.  End users have a powerful way to enhance their game experience and earn virtual currency, goods, or in-game points in exchange for responding to ad offers. Super Rewards, Payletter and its MMO game customers benefit from this increased user engagement, which drives significant advertising revenue that the companies share.  Advertisers benefit by having a more effective way to engage users over longer periods of time than traditional CPM advertising.

“Our partnership with Payletter represents a continuous expansion of our leadership in monetizing MMO and social network games, standalone Web sites, and virtual worlds,” said Jason Bailey, general manager of Adknowledge’s Virtual Currencies division.  “Many MMO game publishers have complex underlying technology and user bases, which slows down their ability to monetize effectively.  Our platform quickly solves this problem with the easiest-to-integrate and best performing monetization solutions on the market today.”

The Super Rewards platform is part of Adknowledge BidSystem 3.0, the self-service auction marketplace that gives advertisers the power to bid for leads from social media (e.g., Facebook games and apps) on a cost-per-action (CPA) basis.  BidSystem also enables advertisers to bid for leads from additional traffic channels on a price-per-click (PPC) basis. With millions of consumers playing thousands of games on social networks like Facebook and MySpace each day, Super Rewards generates millions of high-quality leads for hundreds of different advertisers every month.

“Our partnership with Super Rewards is tremendous in helping us acquire new gaming customers, especially MMO game publishers,” said Billy Sungwoo Lee, director at Business Division, Payletter, Inc. “We selected Super Rewards for its proven track record, solid brand reputation, and ability to easily and quickly integrate into our billing systems.”

Ndoors Interactive, a leading MMO gaming company, has swiftly integrated Super Rewards into its Payletter solution.  What would normally have taken two to three weeks to integrate and test took only 72 hours using Super Rewards platform.

“The Super Rewards offer wall is the most efficient, highest revenue generator among all the offer platforms we’ve evaluated, ” said Johnny Paek, chief operating officer at Ndoors Interactive.  “It’s also hugely popular among our users because it actually enhances their game experience. We know this, in part, due to the lowest number of customer complaints we’ve seen from any offer platform. We’re extremely pleased with the Super Rewards platform and the company’s knowledgeable sales and support teams.”

About Adknowledge
Adknowledge, the 5th largest advertiser marketplace, utilizes powerful predictive technology to connect advertisers with consumers across multiple channels, including Social, Email, and Web Content. Adknowledge has grown to be the largest independent advertiser marketplace focused on high-quality alternatives to traditional search engine advertising.  In the past two years, the company has acquired Super Rewards, MIVA, Cubics, Lookery, Mediarun, and Adonomics. Headquartered in Kansas City, Adknowledge has domestic offices in Los Angeles, San Francisco, Chicago, New York, and Florida, and international offices in Canada, the United Kingdom, and Australia. For more information, visit www.adknowledge.com.

About Super Rewards
Super Rewards is a leading provider of monetization solutions for online games and social networks. The Super Rewards “offer wall” delivers highly targeted advertising offers to millions of global Web site and social network users. The platform seeks to maximize revenues for developers while allowing users to earn virtual currency in exchange for signing up for free products or trial offers. For more information, visit www.srpoints.com.

About Payletter, Inc.
Payletter, Inc is an online game billing and integrated payment services provider.  The company has strong and well-established relationships among some of the world’s most prominent online game developers and publishers, especially MMO game publishers. Payletter operates as a professional service provider, handling various content-related and micro-transaction billing processes.

Read the full article online:

http://www.marketwire.com/press-release/Super-Rewards-Partners-With-Payletter-Monetize-MMO-Games-Played-Millions-Consumers-1128644.htm

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