Virtual Currency Monetization Platform Maximizes Revenue and Optimizes Consumer Experience for Social Game & App Publishers

BURLINGAME, Calif. – April 19, 2010 – Super Rewards, an Adknowledge company and the leader in monetizing virtual currency for online social games, today announced the first platform to fully integrate advertising offers, banners, and direct payment methods into a single monetization solution for social game and application publishers. The improved platform delivers publishers higher earnings per user, improves the consumer experience, and helps publishers acquire new users through its cost-per-installation (CPI) marketplace. Social media advertisers also benefit by receiving more high-quality leads from the platform’s ability to deliver more relevant ads based on consumers’ behavior and interests.

Power of a Single Solution
While offer walls drive the majority of revenue for most social applications, over 75 percent of users do not visit offer walls and, therefore, are not efficiently monetized (source: Super Rewards internal research).  The integrated Super Rewards platform solves this problem by quickly analyzing targeting data to deliver the most effective, relevant blend of monetization solutions. For example, if a consumer consistently signs up for offers, publishers can quickly and easily choose to display fewer or no banners.  Conversely, if a consumer frequently clicks on banners, publishers can choose to show fewer or no offers. The net result for publishers is higher earnings per user and a better overall consumer experience.

This announcement extends our leadership as the most valuable one-stop shop for publishers and advertisers,” said Scott Lynn, chief executive officer of Adknowledge. “Now all social media publishers can work with a single solution for all their monetization needs – be they banners, offers, or direct payments. And all social media advertisers can use BidSystem to receive the highest quality leads on the market today.  As the largest ad network on Facebook, we deliver exceptional reach and relevancy for advertisers, and the best monetization solutions for publishers.”

By utilizing a single solution, app and game publishers can work with Super Rewards to run more complex monetization programs. For example, banners can be targeted to drive new users from the main application to an offer wall. Since most offer wall visitors return multiple times, this is a powerful way to secure a sustainable revenue stream.  In addition, publishers could decide not to show banners to novice users until they’re sufficiently engaged in the game. This provides an initial ad-free experience, but allows the possibility to monetize users for the long-term.

The Value of Banners
By integrating banners into an application using the Super Rewards platform, total earnings can rise 15 – 100 percent (or more) above an offer wall-only integration. Since performance varies based on the specific application dynamics, including the level of user engagement and placement of banners, Super Rewards account professionals provide publishers with strategic counsel to maximize earnings while improving user experience.  All of the pioneering controls that Super Rewards released to the publisher community continue to work with banners, including the industry’s first and most robust content filtering, whitelisting and blacklisting controls. In addition, publishers have a simple, single login to pull ad tags and manage reporting.

User Acquisition
Viral channels are a fantastic means to increase an application’s user base, but they are not always enough. The improved Super Rewards platform empowers publishers to participate in a CPI marketplace either by reinvesting a percentage of their earnings or adding additional funds. This eases the friction required to build a successful application and provides a virtuous cycle between user acquisition and monetization.

“I like the fact the Super Rewards platform has banners, offers, and direct payment monetization solutions integrated in a single place,” said Humberto Organdivez, CEO of Codebell. “This integration has increased our revenue and new users.”

The Super Rewards platform is part of Adknowledge BidSystem 3.0, the self-service auction marketplace that gives advertisers the power to bid for leads from social media (e.g., Facebook games and apps) on a cost-per-action (CPA) basis.  BidSystem also enables advertisers to bid for leads from additional traffic channels on a price-per-click (PPC) basis. With millions of consumers playing thousands of games on social networks like Facebook and MySpace each day, Super Rewards generates millions of high-quality leads for hundreds of different advertisers every month.

About Adknowledge
Adknowledge, the largest privately-owned ad network with revenue in excess of $250 million, utilizes powerful predictive technology to connect advertisers with consumers across multiple channels, including Social, Email, and Web Content. Adknowledge has grown to be the largest independent advertiser marketplace focused on high-quality alternatives to traditional search engine advertising.  In the past two years, the company has acquired Super Rewards, MIVA, Cubics, Lookery, Mediarun, and Adonomics. Headquartered in Kansas City, Adknowledge has domestic offices in Los Angeles, San Francisco, Chicago, New York, and Florida, and international offices in Canada, the United Kingdom, and Australia. For more information, visit www.adknowledge.com.

About Super Rewards
Super Rewards is a leading provider of monetization solutions for online games and social networks. The Super Rewards “offer wall” delivers highly targeted advertising offers to millions of global Web site and social network users. The platform seeks to maximize revenues for developers while allowing users to earn virtual currency in exchange for signing up for free products or trial offers. For more information, visit www.srpoints.com.

MMO-Focused Advertising Payment Gateway Maximizes Relationship Among Consumers, Advertisers and Game Publishers

Burlingame, Calif– April 5, 2010 –Super Rewards, an Adknowledge company and the leader in monetizing virtual currency for online games, today announced it is teaming with Nexon America, a pioneer of interactive entertainment software and the world’s leader in massively multiplayer online games, to bring free-to-play gaming to an even greater number of MMO game players. Players can earn in-game currency, called NX, by participating in consumer surveys and contests within Nexon’s games to purchase game gear and goods.

Super Rewards™ MMO-focused Advertising Payment Gateway was built to address the specialized requirements of large MMO gaming companies. This latest partnership with Nexon underscores the company’s commitment to providing the best experience for gamers, MMO game publishers, and advertisers alike. The Super Rewards-Nexon partnership benefits the entire MMO gaming ecosystem: Players have a powerful way to enhance their game experience while earning virtual currency, game publishers enjoy increased user engagement, and advertisers capture relevant, appropriate customer leads.

Super Rewards has a dedicated consumer survey product embedded into the product offering, allowing users to complete quick and easy surveys to earn in-game points and currency. Players can personalize their gaming experience by, with just a few clicks, answering a relevant survey or contest and, in the process, earn free cash for their favorite MMO games.

“We are very excited to bring Nexon’s users a highly rewarding and interactive game option that enhances their experience by allowing them to earn NX for free, while ensuring economy fidelity for Nexon America and significantly increasing revenues,” said Jason Bailey, GM Virtual Currency, Adknowledge.

“This new program provides an opportunity for our players to take advantage of the in-game NX item shops while enjoying our free-to-play games,” said Won Il Sue, Nexon America’s Vice President of Business Development.

Those interested in earning free NX should go to www.nexon.net, obtain a free Nexon Passport, and proceed to the “Get NX” page where they will be directed the Earn Free NX offers page.

About Adknowledge
Adknowledge, the 5th largest advertiser marketplace, utilizes powerful predictive technology to connect advertisers with consumers across multiple channels, including Social, Email, and Web Content. Adknowledge has grown to be the largest independent advertiser marketplace focused on high-quality alternatives to traditional search engine advertising. In the past two years, the company has acquired Super Rewards, MIVA, Cubics, Lookery, Mediarun, and Adonomics. Headquartered in Kansas City, Adknowledge has domestic offices in Los Angeles, San Francisco, Chicago, New York, and Florida, and international offices in Canada, the United Kingdom, and Australia. For more information, visit www.adknowledge.com

About Super Rewards
Super Rewards is a leading provider of monetization solutions for online games and social networks. The Super Rewards “offer wall” delivers highly targeted advertising offers to millions of global Web site and social network users. The platform seeks to maximize revenues for developers while allowing users to earn virtual currency in exchange for signing up for free products or trial offers. For more information, visit www.srpoints.com.

About Nexon America, Inc.
Nexon America Inc. is the North American publishing arm of Nexon Group, a pioneer of interactive entertainment software and the world’s leader in massively multiplayer online games. Based in Los Angeles, Nexon America was founded in 2005 to bring the best of online entertainment to the North American audience. The company’s growing library of titles includes the world famous franchise MapleStory, the new fantasy life of Mabinogi, the fast-paced, first-person shooter Combat Arms and the online, arcade-style multiplayer, hyper-puzzle action game PopTag!. The foundation of all Nexon America titles is the item selling business model, in which users access the full game for free and can later opt to pay for game enhancements.

 Digital Chocolate partners with Super Rewards’ alternative payment platform for NanoTowns on Facebook

BURLINGAME, Calif., - March 15, 2010 - Super Rewards, an Adknowledge company and the top virtual currency monetization solution for developers and social publishers, today announced a partnership with leading game developer Digital Chocolate to incorporate offers and alternate payment options into NanoTowns^TM, a personality-packed city building game, which is now available on Facebook.

“NanoTowns is our third social game, and with Super Rewards’ proven experience we hope to rise to the top,” said Trip Hawkins, Founder and CEO of Digital Chocolate. “Facebook’s popular platform has made this partnership a perfect mutual opportunity and allows us to give consumers more options to advance in this addicting town building game.”

Digital Chocolate will use Super Rewards as one of the ways to enable NanoTowns’ players to earn in-game virtual currency, DC Cash, by taking part in consumer advertising offers, augmented reality experiences , videos, shopping rewards, online surveys and more, . Super Rewards will also offer NanoTowns players the ability to purchase DC Cash by choosing from a variety of global payment options including mobile billing, pre-paid debit cards and e-wallets. DC Cash can be redeemed for in-game buildings, expansions and other virtual items to further enhance the experience and reward users for their engagement.

“Our partnership with Digital Chocolate is another example of our leadership in monetizing social games while enhancing users’ gaming experience,” said Jason Bailey, general manager of Adknowledge’s Virtual Currencies division. “Whether it’s through offers or our wide range of direct payment options, our platform provides publishers with the easiest and most efficient way to earn a steady revenue stream on the market. We’re delighted to serve NanoTowns’ fast-growing user base.”

NanoTowns will give users the chance to build their own unique city and compete against their friends in constructing the biggest and best town. Created specifically to take full advantage of the Facebook platform, players will be able to build, produce items, and complete quests to reach the top of the ranks. Players can build their city and rearrange placements for hundreds of different combinations and looks.

NanoTowns is available to play for free on Facebook. This game will eventually incorporate NanoStar^TM characters which are virtual items that can be used across many Digital Chocolate games. The company will be implementing enhancements and upgrades for NanoTowns in the coming weeks so check back often to see the updates: http://apps.facebook.com/nanotowns/.

Resources:

Facebook:  http://apps.facebook.com/mmaprofighter/

Digital Chocolate: www.digitalchocolate.com

My Space:  www.myspace.com/dchocgames

You Tube:  www.youtube.com/digitalchocolategame

About Digital Chocolate

Digital Chocolate is a leading publisher of original, high-quality Omni games - games that reach mass market consumers across all platforms and are driven by social value, convenience and instant gratification. Consumers can “Seize the Minute!” with a catalog of more than 80 award-winning Digital Chocolate games available for Apple iPhone, smartphones, the web, Facebook, Xbox LIVE and thousands of different mobile phones in more than 80 countries. Recently Digital Chocolate had 4 different games chart at # 1 in the App Store in 4 consecutive months including Crazy Penguin Catapult, 3D Brick Breaker Deluxe, 3D Tower Bloxx Deluxe and Mini Golf 99 Holes Theme Park. The company has major offices in San Mateo, Helsinki, Bangalore and Barcelona and was founded in 2003 by Trip Hawkins, who was also the founder and CEO of Electronic Arts. Digital Chocolate partners with major mobile and media companies including Verizon, AT&T, Vodafone, Fox, Paramount, HBO, Google, Nokia, Samsung, and Sony/Ericsson. Leading competitors include Electronic Arts, Gameloft, I-Play and Glu Mobile. For more information, please visit www.digitalchocolate.com/iphone

Find Digital Chocolate on the Web: Get updated with Digital Chocolate’s latest product, promos and game tips! Visit us on Facebook, MySpace, YouTube and Twitter! Find us FAST by searching for dchoc. All trademarks referenced herein are the property of their respective owners.

About Super Rewards

Super Rewards is a leading provider of monetization solutions for online games and social networks. The Super Rewards “offer wall” delivers highly targeted advertising offers to millions of global Web site and social network users. The platform seeks to maximize revenues for developers while allowing users to earn virtual currency in exchange for signing up for free products or trial offers. For more information, visit www.srpoints.com.

About Adknowledge

Adknowledge, the 5th largest advertiser marketplace, utilizes powerful predictive technology to connect advertisers with consumers across multiple channels, including Social, Email, and Web Content. Adknowledge has grown to be the largest independent advertiser marketplace focused on high-quality alternatives to traditional search engine advertising. In the past two years, the company has acquired Super Rewards, MIVA, Cubics, Lookery, Mediarun, and Adonomics. Headquartered in Kansas City, Adknowledge has domestic offices in Los Angeles, San Francisco, Chicago, New York, and Florida, and international offices in Canada, the United Kingdom, and Australia. For more information, visit www.adknowledge.com.

At the Flash Gaming Summit (http://www.flashgamingsummit.com) we rolled out the latest addition to our product suite, a native Flash offerwall. The news flash is that Flash developers now can monetize their games without having to take users out of their games.

Keeping users engaged with the game is a key concern of developers. With this release from Super Rewards, developers are able to avoid the jarring experience of taking users out of a Flash game, taking them to an HTML offerwall, and then requiring that they reload the entire application. Instead, users are kept in the game. Even more exciting, the monetization integration can be completed in less than one hour.

All of the features of our standard offerwall remain including the first offer management console with complete white and black listing functionality, the largest direct ad sales team in the industry with offices around the world, and industry leading yields.

As way of background, existing solutions were far from ideal. The most common approach has been to send users to a HTML offerwall. This requires users to leave the game and navigate to a new HTML offerwall. Once done with the wall, the user navigates back to the game which requires a complete reloading of the Flash file. The second, and less common, approach was to do a custom integration via XML. While this still provides the best end results, this path is significantly higher on development time. Keep in mind that with any of these integrations, users will still need to open a new window actually complete most offers as they are hosted on our advertiser’s website.

Full documentation can be found at http://super.kitnmedia.com/docs/FlashOfferwall_API.html with a demo live at http://super.kitnmedia.com/docs/FlashOfferwall_Demo.html (click “get more coins” to load the offerwall).

Contact your rep with questions, or give the team a shout at info@srpoints.com or 650-342-3496.

Virtual Currency Monetization Platform Quickly Increases Revenue and Speeds Time-to-Market for MMO Game Publishers

SAN FRANCISCO, Calif. – Game Developers Conference – March 9, 2010 – Super Rewards, an Adknowledge company and the leader in monetizing virtual currency for online games and social networks, today announced Payletter, Inc. has selected it to quickly monetize and speed time-to-market for Payletter’s massively multiplayer online (MMO) game publisher customers.  Payletter, a leading online game billing and integrated payment services provider, is using Super Rewards to increase the number of payment options – particularly for micro-transactions – and the number of high-quality advertising offers for its MMO game customers. The integration with Super Rewards will enable Payletter to provide a superior end-user experience, higher earnings per user, and a much faster and reliable way for MMO game publishers to earn revenue.

The Payletter and Super Rewards partnership is a winning combination for each company, MMO game publishers, end users, and advertisers alike.  End users have a powerful way to enhance their game experience and earn virtual currency, goods, or in-game points in exchange for responding to ad offers. Super Rewards, Payletter and its MMO game customers benefit from this increased user engagement, which drives significant advertising revenue that the companies share.  Advertisers benefit by having a more effective way to engage users over longer periods of time than traditional CPM advertising.

“Our partnership with Payletter represents a continuous expansion of our leadership in monetizing MMO and social network games, standalone Web sites, and virtual worlds,” said Jason Bailey, general manager of Adknowledge’s Virtual Currencies division.  “Many MMO game publishers have complex underlying technology and user bases, which slows down their ability to monetize effectively.  Our platform quickly solves this problem with the easiest-to-integrate and best performing monetization solutions on the market today.”

The Super Rewards platform is part of Adknowledge BidSystem 3.0, the self-service auction marketplace that gives advertisers the power to bid for leads from social media (e.g., Facebook games and apps) on a cost-per-action (CPA) basis.  BidSystem also enables advertisers to bid for leads from additional traffic channels on a price-per-click (PPC) basis. With millions of consumers playing thousands of games on social networks like Facebook and MySpace each day, Super Rewards generates millions of high-quality leads for hundreds of different advertisers every month.

“Our partnership with Super Rewards is tremendous in helping us acquire new gaming customers, especially MMO game publishers,” said Billy Sungwoo Lee, director at Business Division, Payletter, Inc. “We selected Super Rewards for its proven track record, solid brand reputation, and ability to easily and quickly integrate into our billing systems.”

Ndoors Interactive, a leading MMO gaming company, has swiftly integrated Super Rewards into its Payletter solution.  What would normally have taken two to three weeks to integrate and test took only 72 hours using Super Rewards platform.

“The Super Rewards offer wall is the most efficient, highest revenue generator among all the offer platforms we’ve evaluated, ” said Johnny Paek, chief operating officer at Ndoors Interactive.  “It’s also hugely popular among our users because it actually enhances their game experience. We know this, in part, due to the lowest number of customer complaints we’ve seen from any offer platform. We’re extremely pleased with the Super Rewards platform and the company’s knowledgeable sales and support teams.”

About Adknowledge
Adknowledge, the 5th largest advertiser marketplace, utilizes powerful predictive technology to connect advertisers with consumers across multiple channels, including Social, Email, and Web Content. Adknowledge has grown to be the largest independent advertiser marketplace focused on high-quality alternatives to traditional search engine advertising.  In the past two years, the company has acquired Super Rewards, MIVA, Cubics, Lookery, Mediarun, and Adonomics. Headquartered in Kansas City, Adknowledge has domestic offices in Los Angeles, San Francisco, Chicago, New York, and Florida, and international offices in Canada, the United Kingdom, and Australia. For more information, visit www.adknowledge.com.

About Super Rewards
Super Rewards is a leading provider of monetization solutions for online games and social networks. The Super Rewards “offer wall” delivers highly targeted advertising offers to millions of global Web site and social network users. The platform seeks to maximize revenues for developers while allowing users to earn virtual currency in exchange for signing up for free products or trial offers. For more information, visit www.srpoints.com.

About Payletter, Inc.
Payletter, Inc is an online game billing and integrated payment services provider.  The company has strong and well-established relationships among some of the world’s most prominent online game developers and publishers, especially MMO game publishers. Payletter operates as a professional service provider, handling various content-related and micro-transaction billing processes.

Read the full article online:

http://www.marketwire.com/press-release/Super-Rewards-Partners-With-Payletter-Monetize-MMO-Games-Played-Millions-Consumers-1128644.htm

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