Adknowledge, the largest privately-owned online ad network, today announced a new release of its self-service auction marketplace, BidSystem 3.0 (www.bidsystem.com), which now provides advertisers the ability to bid for leads on a CPA (cost per action) basis and have their offers appear on the Super Rewards’ offer wall within Facebook and MySpace applications.

Thousands of Super Rewards’ publishers will directly benefit from this new advertising marketplace integration in a variety of ways.  The intuitive, self-service Adknowledge BidSystem interface will invite large global brands, as well as smaller more localized advertisers, to participate for the first time ever directly within this social media virtual currency channel. These new direct advertisers will provide more geo-targeted choices for consumers resulting in even higher user engagement and ROI for publishers.

Publishers will continue to have full offer transparency while maintaining complete quality control over all offers that are presented to their users by utilizing the Super Rewards robust reporting console and optimization tools.  This includes the original black-listing tool for offer or category exclusions, and the newly released industry leading white-listing tool which allows a publisher to select only offers that meet the Facebook ad policy guidelines, or an even narrower set of offer quality parameters defined by the publisher.

The launch of the Adknowledge BidSystem 3.0 marketplace is a major step forward for advertisers, publishers and consumers participating within the rapidly exploding social media space.  Check out the full press release details below or contact your account manager for more details on how this can directly benefit your business.

http://www.earthtimes.org/articles/show/adknowledge-becomes-fifth-largest-online,1089886.shtml

Super Rewards hosted a year-end holiday bash at the Sharks Tank in San Jose where several of the top social online game publishers enjoyed an amazing night of networking, wining and dining, while watching the current NHL #1 team,  San Jose Sharks, take on the Dallas Stars.  Both teams battled hard all night long ending the game in a 1-1 tie, followed by a 5 minute over-time, and then concluding with a wild west record-breaking shootout which lasted 14 attempts, ending the game 2-3. This was the longest shootout ever for both teams (7 was the record for the Sharks and 9 for the Stars) and a roaring good time for all who were able to attend this historical event!

The Super Rewards’ team predicted that 2010 will bring about significant M&A activity within the social media space and we are already beginning to see it come to fruition with the news this week that WebMedia Brands (NASDAQ: WEBM) has acquired SocialTimes.com.

Check out the full story here…… http://www.socialtimes.com/2009/12/weve-been-acquired/

It’s hard to believe that it is that time of year again when everyone is deciding which holiday parties to go to and how many one can possibly fit into the same night….could someone please build us a logistics application to make this holiday party planning process a little easier next year?  Last night alone, in the Bay Area, there were at least 6 different social media and gaming companies that hosted parties, and Serious Business threw one serious party!  It was the “who’s who” in the industry enjoying great food, festive drinks and late night networking…..here are just a few photos of the fun……

Happy Holidays!

A few hundred people showed up yesterday at VentureBeat’s successful industry event, DiscoveryBeat2009, focused on application discovery in an age of noise.  Some of the event highlights include presentations by Zynga and YouWeb:

Bill Mooney, general manager of Zynga’s insanely popular social game FarmVille, offered his advice for social game developers. Speed seemed to be the theme uniting his different ideas. The social game industry is changing quickly and unpredictably, he said, and companies need to keep up.

“This space is much, much faster than a traditional space,” Mooney said, later adding, “A week is a month, a month is a quarter, and a quarter is a year.”

Read the full story on VentureBeat.com:
http://digital.venturebeat.com/2009/12/08/zyngas-tips-for-social-gaming-success-move-fast-play-farmville/

Peter Relan, Founder and Chairman, YouWeb, talked about his team’s success in incubating several social and mobile gaming companies. He announced the launch of Little Monsters, similar to the cross platform play that was launched by SpyMaster at http://playspymaster.com/, it allows users to play cross platform on Facebook, iPhone and the Web.

Check it out: http://apps.facebook.com/little-monsters/

The race is on…..stay tuned in 2010…..to see who will lead with speed!