Archive for June, 2010

Resistor Productions Selects Super Rewards to Monetize and Enhance MMO Gaming Platform

Posted in MMO Monetization, Press Releases & Media Coverage, Uncategorized on June 28th, 2010 by Cindy – 1 Comment

Clan Wars Players Earn Points, Currency While Advertisers
Capture Relevant Leads in Newest Game Release

SAN FRANCISCO, Calif., — June 28, 2010 — Resistor Productions, an online game development company that creates massively multiplayer online role-playing games (MMORPGs), today announced that it has selected Super Rewards, an Adknowledge company and the leader in monetizing virtual currency for online games and social networks, to provide fully managed payment services and advertising offers for players of its newest version of Clan Wars, which releases June 28th. Leveraging its network of high-quality advertisers, Super Rewards is also helping drive new users to Clan Wars, another important reason it was selected by Resistor Productions.

Clan Wars is the only browser-based, free-to-play game with real-time capabilities for two-player fighting scenarios, requiring no software to download. The Resistor Productions-Super Rewards combination enhances the Clan Wars gaming experience, allowing gamers to choose which offers to interact and respond to, and rewarding them with virtual currency, goods or in-game points. Meanwhile, advertisers can also capture relevant customer leads and engage with social gamers in a more effective and less intrusive manner.

“We are committed to providing a top quality gaming experience with our newest version of Clan Wars, and our partnership with Super Rewards will help us do just that,” said Tobias Batton, CEO and founder, Resistor Productions. “Super Rewards’ virtual currency platform will not only increase our user engagement and broaden our customer base but it will also help us reach our main objective — creating the best possible gaming experience for our end-users.”

“We are thrilled to partner with Resistor Productions to drive user engagement and bring Clan Wars’ gamers a rewarding and interactive game option,” said Wally Nguyen, Director of Sales for Super Rewards. “Our virtual currency model enhances the overall atmosphere by allowing end-users to earn currency for free, while helping increase revenues for Resistor Productions. Basically, this is a win-win for advertisers, the game publisher and the players.”

While many games allow users to purchase virtual currency for access to special features within the games, Super Rewards’ allows consumers to earn virtual currency by completing a survey, watching a video, or subscribing to online services. Consumers redeem the currency for virtual goods or points they can use in the game. Each day, Super Rewards generates thousands of free trial leads for thousands of advertisers. Combined with parent company Adknowledge, Super Rewards’ global reach spans across 50,000 advertisers, multiple countries, and a growing advertising operations team. It’s this extensive reach that attracted Resistor Productions to the Super Rewards platform.

The Clan Wars Facebook application is located at http://apps.facebook.com/clanwarsmmo/. The Clan Wars online game can be accessed http://www.clan-wars.org/.

About Resistor Productions
Resistor Productions is an online game development company dedicated to creating graphically rich, highly accessible massively multiplayer online role-playing games (MMORPGs) for a broad audience. The organization utilizes in-house talent and strategic partnerships to develop and distribute original games for the Web. Resistor’s games are free-to-play and accessible via a web browser, developed with the company’s proprietary game engine. For more information on Resistor Productions, please visit www.resistorproductions.com.

About Adknowledge
Adknowledge (www.adknowledge.com), the fifth largest advertiser marketplace, utilizes powerful predictive technology to connect advertisers with consumers across multiple channels, including Social, Email and Web Content. Adknowledge has grown to be the largest independent advertiser marketplace focused on high-quality alternatives to traditional search engine advertising. Over 50,000 advertisers use the Adknowledge ad network to promote their offers. In the past two years, the company has acquired Super Rewards, MIVA, Cubics, Lookery, Mediarun and Adonomics. Headquartered in Kansas City, Adknowledge has domestic offices in Los Angeles, San Francisco, Chicago, New York and Florida, and international offices in Canada, the United Kingdom and Australia.

About Super Rewards
Super Rewards (www.srpoints.com) is a leading provider of monetization solutions for online games and social networks. The Super Rewards “offer wall” delivers highly-targeted advertising offers to millions of global Web site and social network users. The platform seeks to maximize revenues for developers while allowing users to earn virtual currency in exchange for signing up for free products or trial offers.

Adknowledge Acquires Hydra, Leading CPA Affiliate Ad Network

Posted in Uncategorized on June 21st, 2010 by Cindy – Be the first to comment

Our parent company Adknowledge has just completed its acquisition of Hydra Group, a premium CPA (cost-per-acquisition) performance marketing network. After integration, the combined Adknowledge-Hydra ecosystem will have access to 7,000+ of the industry’s most diverse and highest yielding CPA offers. This will establish Adknowledge as the largest affiliate network measured by its number of diverse offers.

What does this mean for Super Rewards? It’s fantastic news because it brings our publishers new revenue opportunities through a wealth of new CPA advertisers and an even stronger ad sales team, which has been selling into this space for nearly a decade. The Hydra acquisition demonstrates how industry leaders like Adknowledge are growing strong despite the economic downturn, and evolving the performance marketing space by improving efficiency and increasing scale for advertisers.

Adknowledge is the largest privately-owned online advertising network. The company uses proprietary predictive technology to connect advertisers with consumers across multiple channels, including social, email, display, and search. Over 50,000 advertisers use the Adknowledge ad network to promote their offers. Adknowledge’s BidSystem platform is a single marketplace where advertisers can integrate and manage their global campaigns across web sites, email, and online social channels – all for a single, intuitive interface.

Featured on CNBC as “the next Google,” Adknowledge is profitable with annual revenues in excess of $250 million. Adknowledge has a global presence, with offices in Los Angeles, San Francisco, Chicago, New York, Florida, Vancouver, London, and Sydney.

Super Rewards to be Virtual Currency Solution for Top MMOs

Posted in MMO Monetization, Press Releases & Media Coverage, Uncategorized on June 17th, 2010 by Cindy – 1 Comment

Super Rewards, an Adknowledge company and a leader in monetizing virtual currency for online games, today announced that it has partnered with four top MMO (Massively Multiplayer Online) publishers to provide fully-managed virtual currency monetization solutions for their games. NHN USA, Gala-Net, OGPlanet, and OnNet USA, the makers of some of the web’s most popular and exciting game worlds, will use Adknowledge’s offer-based platform to monetize its games, maximizing revenue and rewarding gamers with additional points, virtual goods, or virtual dollars for completing offers.

Super Rewards was selected as the premier virtual currency solution by these leading game publishers because of its proven success in monetizing their user base, unparalleled extensive reach, sophisticated fraud protection and management, and exceptional customer service.

Super Rewards allows online publishers to incorporate a monetization platform as a seamless and integral component to their online games MMO gamers can earn in-game points by completing a survey, watching a video, or subscribing to online services that are of value to them. The advertiser offers generate revenue for publishers. Super Rewards then converts non-paying players into revenue producing users. The company’s comprehensive offer filtering system (including Offer Black and White Listing) ensures that the right offers are presented to the right players at the right time – all while maintaining the best user experience possible.

“Unlike others in the space, Super Rewards has the monetization expertise that extends beyond Facebook and into MMOs, virtual worlds, and other online games, “said Jason Bailey, General Manager. “We understand the special needs of gaming publishers, which is what attracts MMOs to our monetization solution.”

“Super Rewards commands an expert understanding of MMO players. This targeting expertise enables us to present the most relevant advertising offers based on our users’ behavior. It all adds up to the user being able to get free G-Coin by participating in engaging and rewarding offers, while supplying NHN with a very stable and healthy revenue stream,” said Daniel Chang, NHN Vice President of Business Development.

With 11 global offices, an expanding advertising operations team that acquires localized offer inventory on a country-by-country basis, and an ad inventory that spans across 50,000 advertisers, Super Rewards’ extensive global reach is one of the factors that attracts MMO publishing partners. Combined with parent-company Adknowledge, Super Rewards reaches approximately 30-40% more global users and advertisers than its competitors.

“Both the domestic and international markets are very important to OGPlanet, which is one of the primary reasons why we chose to partner with Super Rewards,” said Victor Bautista, Billing Manager of OG Planet. “They have extensive coverage in our most important target regions, both at home and abroad. When we launched OGPlanet Europe, Super Rewards was able to deliver immediate revenue.”

Super Rewards’ deep understanding of the MMO industry is also showcased in its highly-sophisticated fraud protection systems. Fraud protection is a serious concern for many MMOs and publishers. To address this issue, Super Rewards uses a combination of sophisticated proprietary systems, internal reviews; and a third-party partnership with industry-leader ThreatMetrix, to create a robust fraud protection system. This three-prong approach enables Super Rewards to identify suspicious activity remove fraudulent activity before they reach its publishers.

Jay Heo, Director of Business Development at Gala-Net said, “Fraud is a very real threat to any business, including ours. Super Rewards is committed to our protection and demonstrates this with their robust fraud protection systems, and with their fraud experts. They work hand in hand with us to identify high-risk users and to protect our bottom line. Huge revenues are great, but even better is when that revenue is fully authenticated.”

In addition to fraud protection, Super Rewards also handles the customer service for its MMO publishers. From user questions and complaints, to technical support and maintenance, customer service issues are logged, tracked and handled by a team of agents 24/7/365. These quality assurance measures enable publishers to focus on their businesses, while knowing their users are receiving the service they need.

“Super Rewards not only boosts our overall revenues by providing our players with an engaging and free way to earn Campus Credit, but they also do a phenomenal job of handling all customer service for OnNet. This service ensures that all of our players are having the best user experience possible and frees us to focus on core business – developing superior online games,” said Chris Ahn, Business Development Manager for OnNet USA.

About Adknowledge
Adknowledge, the fifth largest advertiser marketplace, utilizes powerful predictive technology to connect advertisers with consumers across multiple channels, including Social, Email and Web Content. Adknowledge has grown to be the largest independent advertiser marketplace focused on high-quality alternatives to traditional search engine advertising. Over 50,000 advertisers use the Adknowledge ad network to promote their offers. In the past two years, the company has acquired Super Rewards, MIVA, Cubics, Lookery, Mediarun and Adonomics. Headquartered in Kansas City, Adknowledge has domestic offices in Los Angeles, San Francisco, Chicago, New York and Florida, and international offices in Canada, the United Kingdom and Australia.

About Super Rewards
Super Rewards is a leading provider of monetization solutions for online games and social networks. The Super Rewards “offer wall” delivers highly-targeted advertising offers to millions of global Web site and social network users. The platform seeks to maximize revenues for developers while allowing users to earn virtual currency in exchange for signing up for free products or trial offers.

About NHN
ijji.com (www.ijji.com) is the leading portal for hardcore online gaming. Owned and operated by Irvine, Calif.-based NHN USA, Inc., ijji.com launched in 2006 and now boasts more than 11 million unique registered gamers. The portal hosts a diverse suite of hardcore, fast action free-to-play online games, each with an optional micro-transaction model.

About Gala-Net
Founded in 2004, Gala-Net, Inc. together with its European subsidiary, Gala Networks Europe, is a leader in the thriving free-to-play onling gaming industry in the western market. Headquartered in Sunnyvale, Calif., Gala-net’s diverse service portfolio includes Flyff, Rappelz, Luna Online, Tales Runner, Allod Online, Aika Online and Heroes of Gaia. Through the gPotato Game Portal (www.gpotato.com), gamers can play any of Gala-Net’s games for free, as well as buy in-game currency and virtual items for any of its games.

About OGPlanet
OGPlanet is a leading North American publisher of online games. The company, founded in 2005, offers a selection of some of the best massively multiplayer online games on a free-to-play basis. Users experience beautiful, easy-to-play multiplayer online games without the obligations of a subscription fee. For more information, visit www.ogplanet.com.

OnNet USA
Headquartered in Sunnyvale, Calif., OnNet USA launched with a popular 3D golf simulation game called Shot Online. Since then, OnNet has introduced microtransaction-based game titles for all ages worldwide. With its dedication to changing the way people experience online games, the publisher provides a wide variety of game themes from action adventure MMORPGs to major league sports. OnNet USA has over 2 million users worldwide and has a current average of 25 million games played worldwide yearly (as of November 2008) through its game publisher portal www.gamescampus.com.

New User Feedback Loop Allows Publishers to Customize Offers on Offer Wall

Posted in Offerwall Platform on June 7th, 2010 by tim – Be the first to comment

In an ongoing commitment to provide the best user experience possible to users, Super Rewards is excited to release the new User Feedback Loop on its Offer Wall.  This new enhancement is the latest addition to Super Rewards’ comprehensive tool kit, which allows application and game publishers to customize advertising offers to reflect the preferences of their game players.  Because delivering unique and engaging game play is a top priority among game developers, Super Rewards has given users the power to provide instant feedback on which offers are of greatest interest.

With the new User Feedback Loop, users can now customize their own sponsored Offer Wall for any Super Rewards-enabled game. Users playing the game can remove advertising offers that they are not interested in with a simple click of a button, thus providing instant feedback on their interests and preferences.  Once those offers are removed, new and fresh offers are re-loaded into the Offer Wall to replace them.   The User Feedback Loop allows for more relevant offers to be presented to users, while enhancing user experience and engagement.