Industry Leading Technology Enhances Offer Management Console to Ensure High Quality Offer Control

A critical component in developing a successful virtual currency system is effectively managing the user experience. In May, Super Rewards launched a tool to allow publishers to adjust on a five point scale the type of offers being displayed to their consumers (http://www.virtualgoodsnews.com/2009/05/super-rewards-announces-offer-management-console.html). We are glad to see other companies following in our footsteps.

Today, we set the next standard in offer control by releasing a new proprietary offer white listing tool embedded within the existing Super Rewards’ Offer Management Console for Publishers.  This provides publishers an unprecedented level of transparency and control to choose exactly what offers are shown to their unique user base.

Upon request, publishers can now enable white listing. This functionality allows a publisher to work with the Super Rewards account team to establish a set of specific offers that they choose to run on their offer wall.

Once enabled, publishers will have two sets of offers they can review:

1) An initial offer set that includes advertising offers that are reviewed, scrubbed, and tagged by Super Rewards to be in compliance with the Facebook and MySpace advertising guidelines.

2) A second broader set of optional advertising offers for a publisher to run IF their offer wall is running outside of Facebook or MySpace.

These offers can be searched, sorted and selected based on attributes like specific title, brand, category, geography and timeframe which are all ranked based on proprietary algorithms with an emphasis on estimated earnings potential, making it easy for publishers to identify and build a white list of offers that meet their specific user’s needs.

When a publisher enables this tool, only the offers that are put on their unique white list will be run on their specific games and applications.

“With more than 4,000 offers within the Super Rewards advertising inventory database and new offers being added every day, it is critical that we continue to build tools that provide our publishers with flexible options and greater control over the offers that are presented to their unique user base,” said Jason Bailey, Founder of Super Rewards. “We are proud to lead the efforts in raising the bar for online advertising protocol to ensure publishers and consumers continue to enjoy the best possible social and online gaming experience.”

This entry was posted on Thursday, November 19th, 2009 at 3:29 pm and is filed under Alerts, CPA Monetization, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.