Our parent company Adknowledge has just completed its acquisition of Hydra Group, a premium CPA (cost-per-acquisition) performance marketing network. After integration, the combined Adknowledge-Hydra ecosystem will have access to 7,000+ of the industry’s most diverse and highest yielding CPA offers. This will establish Adknowledge as the largest affiliate network measured by its number of diverse offers.

What does this mean for Super Rewards? It’s fantastic news because it brings our publishers new revenue opportunities through a wealth of new CPA advertisers and an even stronger ad sales team, which has been selling into this space for nearly a decade. The Hydra acquisition demonstrates how industry leaders like Adknowledge are growing strong despite the economic downturn, and evolving the performance marketing space by improving efficiency and increasing scale for advertisers.

Adknowledge is the largest privately-owned online advertising network. The company uses proprietary predictive technology to connect advertisers with consumers across multiple channels, including social, email, display, and search. Over 50,000 advertisers use the Adknowledge ad network to promote their offers. Adknowledge’s BidSystem platform is a single marketplace where advertisers can integrate and manage their global campaigns across web sites, email, and online social channels – all for a single, intuitive interface.

Featured on CNBC as “the next Google,” Adknowledge is profitable with annual revenues in excess of $250 million. Adknowledge has a global presence, with offices in Los Angeles, San Francisco, Chicago, New York, Florida, Vancouver, London, and Sydney.

This entry was posted on Monday, June 21st, 2010 at 6:59 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.