Challenging times are also times of opportunity
The challenge of these difficult economic times continues for many companies across the country and around the globe, including companies in the virtual currency space. We’ve just learned for instance that a competitor of Super Rewards has announced layoffs and is decreasing their focus on Facebook games.
Here at Adknowledge (the parent company of Super Rewards), we’re big believers in the importance of a diverse and healthy business eco-system and while it’s not our place to comment on the situations or strategies of other companies, we would like to highlight a couple of things. Despite the tough economy:
- we’re fortunate that our business is healthy and growing
- we see a lot of room for innovation in the social games and virtual currency space
- we’re continuing to innovate with and for the Facebook developer community
For social game developers on and off Facebook, we will be releasing a number of new platform enhancements through the end of July and into early August. These include more immersive placement of offers and direct payment options within games, an analytics platform focused on monetization metrics and a wide range of new direct payment providers with significant presence in Europe and Asia that will help tap those fast-growing audiences, with more exclusive features to come.
Over the last 18 months, we’ve also made a concerted effort to expand our business and the way we work with developers across the social gaming space, including not only Facebook but also MySpace, Bebo, hi5 and the various stand-alone games environments. This expansion has been a primary focus of ours and has resulted in a great deal of success as illustrated in recent partner announcements with companies such as Resistor Productions, Nexon America and a number of others. These partnerships demonstrate our commitment to build out new product innovations that benefit advertisers, publishers and of course the millions of consumers who engage with our products every day.
In addition, our recent acquisitions such as the Hydra CPA affiliate network continues to strengthen the ability of our publishers to effectively monetize their inventory through a broader selection of highly relevant, high performing offers.
Like everyone, we’re looking forward to seeing an improved economy and an end to layoffs. In the meantime, we’ll continue to keep you apprised here of our upcoming product enhancements. We also invite you explore the opportunities we have at Adknowledge. We’re always on the lookout for talented people!
