APPNATION – A Great Learning Experience

APPNATION – A Great Learning Experience

We’re back from APPNATION, where we were able to connect with developers across multiple platforms.

Digital Chocolate’s Trip Hawkins kicked off the show, and summarized his observations with one statement: "I've never seen things changing as quickly as now. It used to be that 100 million people were the biggest audience we could address as a games company, whereas now it's over one billion.”  Hawkins went on to make a big statement, “For every Angry Birds, there are 1,000 angry developers whose games didn't get found."  This seemed to hit on what everyone was thinking:  What is the future for app discoverability?

This topic and others were explored and debated throughout the keynotes and sponsored workshops that followed over the next two days. In one panel discussion titled, “Gamer Nation: The New Mass Market”, panelists from Openfeint and other big players in the mobile social-gaming space debated strategies for connecting with gamers, as well as best practices for creating quality gaming applications. In another workshop entitled, “Best Practices for Cross-App, In-App Advertising”, we heard from Michael Breslin from Glu Mobile and others, who addressed the issues of increasing your user base through incentivized installs – a huge topic in the news today.

By the end of the show, Super Rewards walked away with takeaways that confirmed its beliefs:

  1. App developers are learning the value of the freemium model, and have started to shift.   
  2. The mobile space is increasingly becoming the primary opportunity for the social world.
  3. Now is a great time for app developers and app service providers to grow and thrive.

We learned a lot from this show and hope you did too.  Thanks to everyone who came out and visited our booth! 


(Eros Resmini, VP of Marketing and Developer Relations at Openfeint speaks on a panel at APPNATION.)


(The Super Rewards Mobile Team works the Adknowledge Super Rewards booth at APPNATION.)

"Super Rewards commands an expert understanding of MMO players. This targeting expertise enables us to present the most relevant advertising offers based on our users’ behavior. It all adds up to the user being able to get free G-Coin by participating in engaging and rewarding offers, while supplying NHN with a very stable and healthy revenue stream."

"Both the domestic and international markets are very important to OGPlanet, which is one of the primary reasons why we chose to partner with Super Rewards. They have extensive coverage in our most important target regions, both at home and abroad. When we launched OGPlanet Europe, Super Rewards was able to deliver immediate revenue."

"Fraud is a very real threat to any business, including ours. Super Rewards is committed to our protection and demonstrates this with their robust fraud protection systems, and with their fraud experts. They work hand in hand with us to identify high-risk users and to protect our bottom line. Huge revenues are great, but even better is when that revenue is fully authenticated."

"Super Rewards not only boosts our overall revenues by providing our players with an engaging and free way to earn Campus Credit, but they also do a phenomenal job of handling all customer service for OnNet. This service ensures that all of our players are having the best user experience possible and frees us to focus on core business -- developing superior online games."